Google for Nonprofits
About
We support sports clubs and charitable organisations to access and make the most of the benefits available through Google for Nonprofits. Once registered, charities can unlock a powerful suite of digital tools, including Google Ad Grants, that can significantly increase visibility, engagement and income generation.
Did You Know?
Registered charities can access up to £7,500 per month in free Google advertising through Google Ad Grants which can be used to drive traffic to website and encourage donations and memberships.
Our Experience
We have a strong track record of supporting sports clubs and community organisations to access and manage the benefits available through Google for Nonprofits. We have helped a wide range of clubs successfully register for the programme, secure access to Google Ad Grants, and put the systems and processes in place needed to use the support effectively over the long term.
Our Services
We provide a fully managed service to help clubs register for, implement, and maximise the benefits of Google for Nonprofits.
Registration and eligibility support
We begin by assessing your club’s eligibility for Google for Nonprofits and supporting you through the full application and verification process. This includes ensuring your charity details and website meet Google’s requirements, helping to avoid common delays or rejections and setting everything up correctly from the outset.
Google Ad Grants setup
Sound financial planning is key to sustainability. We provide due diligence reports for clubs considering asset ownership or major investments and create financial models that demonstrate long-term viability.
Ongoing Management and Optimisation
Google Ad Grants require active management to remain compliant and effective. We manage campaigns on an ongoing basis, monitoring performance, refining keywords, updating ad copy, and making regular adjustments to maximise the use of the monthly £7,500 advertising allowance while ensuring the account meets Google’s performance and compliance standards.
Reporting and Impact
We provide clear and accessible reporting on campaign performance, including insights into website traffic and user engagement. This helps clubs understand how Google for Nonprofits supports wider objectives such as participation growth, fundraising, and community reach, while also informing future digital and marketing decisions.