Community Shares
About
Community Shares are one of the most powerful ways for clubs to raise capital, combining finance with community engagement. Unlike traditional crowdfunding, a Community Share Issue gives members of your community the chance to invest in your club and become co-owners. This democratic, accessible form of equity has helped sports clubs raise millions.
How We Work
We tailor our support to your club’s ambitions. For some, this means reshaping their legal structure to make them eligible for a Community Share Issue. For others, it’s about mapping stakeholder networks, developing messages, and running an effective communications campaign to attract investors. We also work through financial projections with you to make sure your offer is viable and attractive, helping secure tax reliefs where possible.
Who Is It For?
Community Shares are ideal for sports clubs and community organisations looking to raise significant capital for facilities, expansion, or major projects. If your club is seeking to own a ground, build a new pavilion, or undertake large-scale improvements, a Community Share Issue can be the right tool to unlock investment while embedding community ownership.
Why Choose Us?
Expertise
Practitioners in Community Shares with a proven track record.
Value
Guidance on securing investment incentives such as SEIS or EIS.
Community
Builds local ownership and deepens community ties.
Support
From legal structuring to communications and financial modelling.
What We Provide
Community Shares are more than just a fundraising tool, they are a way of building genuine community ownership and commitment to your club’s future. With our expertise, your organisation can run a credible, compliant, and successful share issue that not only raises capital but strengthens your relationship with the people you serve.
Legal Structures for Community Shares
We help clubs create or adapt their legal structure to make them eligible for a Community Share Issue. This may involve incorporating as a Community Benefit Society (CBS) or converting an existing structure. With the right framework in place, clubs can launch their share offer with confidence.
Stakeholder Mapping & Communications
A successful Community Share Issue depends on engaging the right people. We help map your networks, identify potential investors, and craft clear, compelling messages. Our support includes developing communications strategies that inspire confidence and encourage broad participation.
Financial Projections & Investor Returns
We work with clubs to build robust financial models that demonstrate sustainability and outline potential investor returns. This ensures your offer is credible, attractive, and aligned with community expectations. Where applicable, we also help secure tax reliefs that make investment even more appealing.
Preparation of Key Documents
From share offer documents to business plans, we prepare the materials required for a compliant and professional share issue. These documents give potential investors the information they need to make informed decisions and demonstrate the credibility of your project.
Support During the Investment Period
Launching a share issue can be daunting. We stand alongside your team during the investment period, helping to manage investor relations, communications, and practical processes. This ensures momentum is maintained and targets are met.
Post-Issue Guidance
Our work doesn’t end when the money is raised. We support clubs in managing their community shareholders, ensuring governance is in place, reporting is transparent, and investors remain engaged with the long-term success of the club.
