Google Ad Grants for Charities
About
Google Ad Grants provide eligible charities with up to $10,000 (around £8,000) per month in free Google Ads credit, enabling organisations to reach more people online, grow their visibility, and attract donors, volunteers, and participants. We help clubs navigate the application process, design campaigns that work, and manage their Google Ad Grant effectively to ensure the maximum benefit.
How We Work
We support clubs at every stage of the journey. This begins with assessing eligibility and guiding you through the application to Google. Once approved, we work with you to design advertising campaigns that align with your goals, whether that’s attracting new members, promoting fundraising events, or raising awareness of your community impact. We can also manage campaigns on your behalf, providing reports and insights to show real returns.
Who Is It For?
Google Ad Grants are available to charities and non-profit organisations, including charitable sports clubs and trusts. If your organisation has charitable status and wants to grow its reach, increase donations, or improve visibility in the community, then the grant is a perfect opportunity.
Why Choose Us?
Proven Impact
Helping organisations reach thousands of new supporters online.
Value
Transparent pricing from £1000.
Specialist Knowledge
Expertise in applying Google Ad Grants to sports and community clubs.
Tailored Strategy
Campaigns aligned with your specific goals and priorities.
What We Provide
The Google Ad Grant is one of the most underused opportunities for charitable sports clubs and community organisations, offering free access to a powerful marketing tool.
With our expertise, your club can secure the grant, design campaigns that matter, and use digital advertising to raise awareness, attract funding, and grow participation.
Eligibility & Application
We guide clubs through the process of checking eligibility and applying for the Google Ad Grant. This includes ensuring your website meets Google’s standards and helping you complete the necessary paperwork.
Campaign Design
We work with you to design Google Ads campaigns that deliver real impact. Whether your goal is to recruit volunteers, attract new members, promote events, or increase donations, we tailor campaigns to your priorities.
Grant Management
Once approved, we help clubs manage their Google Ad Grant effectively. This includes setting up ad groups, monitoring performance, and making adjustments to ensure your campaigns continue to deliver results.
Performance Tracking & Reporting
We provide clear reports that show how your ads are performing, the audiences you’re reaching, and the outcomes achieved. This helps you understand the return on your grant and demonstrate impact to your board, funders, or stakeholders.
Training & Mentoring
For clubs that want to manage their Google Ad Grant in-house, we provide training sessions to build confidence and knowledge. We explain how to create effective ads, interpret data, and stay compliant with Google’s rules.
Integration with Fundraising & Communications
Google Ad Grants are most effective when tied into broader strategies. We help integrate ads with your fundraising, membership, and communications plans, ensuring they contribute to long-term sustainability and impact.
