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The Rise of Social Enterprises in Sport

  • Writer: Andrew Jenkin
    Andrew Jenkin
  • Feb 13
  • 3 min read


A social enterprise is a business that trades for a social purpose, reinvesting profits into its mission rather than distributing them to owners or shareholders. Unlike traditional charities, social enterprises generate their own income rather than relying solely on grants or donations.


In sport, we’ve seen a growing number of clubs adopting this model, particularly community-based organisations that provide sporting opportunities while addressing social challenges such as health, inclusion, and education.


Examples of sport-focused social enterprises include:

🏆 Football clubs running community outreach programmes

🏀 Basketball clubs using profits to fund coaching for disadvantaged youth

🏊 Swimming organisations investing in learn-to-swim initiatives


The UK Government and funding bodies increasingly encourage this approach, as it promotes self-sufficiency and sustainability while delivering measurable community impact.


Benefits of Becoming a Social Enterprise

Transitioning to a social enterprise model offers several key advantages for sports clubs:


✅ Increased Financial Sustainability – Social enterprises can generate income through membership fees, events, sponsorships, and trading activities rather than relying solely on grants.


✅ Access to More Funding Opportunities – Many funders prioritise social enterprises, giving your club access to grants, investment funds, and support that aren’t available to traditional sports clubs.


✅ Tax & Financial Benefits – Certain social enterprise structures (e.g., CICs, SCIOs) can unlock tax reliefs, Gift Aid, and funding exemptions.


✅ Enhanced Community Impact – Operating as a social enterprise strengthens your club’s credibility when engaging with schools, local authorities, and partners.


✅ Attracting Sponsors & Partners – Many businesses prefer partnering with organisations that have a social mission, giving you stronger leverage for sponsorships and donations.


✅ Stronger Governance & Professionalism – As a social enterprise, your club will have clearer structures, accountability, and long-term planning, making it more attractive to funders, sponsors, and members.


How to Transition to a Social Enterprise Model

Making the shift to a social enterprise requires careful planning, but the process can be straightforward with the right guidance. Here’s how your club can do it:


1. Define Your Social Mission 🎯

Clearly outline how your club benefits the community. Are you providing affordable sport for disadvantaged groups, using sport for mental health, or offering education through sport? Funders and partners will want to see a clear social purpose beyond just playing matches.


2. Choose the Right Structure 🏛️

There are several legal structures for social enterprises in sport:


Community Interest Company (CIC) – A company that operates for community benefit, with profits reinvested into the mission.

Scottish Charitable Incorporated Organisation (SCIO) – A charity structure that offers governance benefits and access to charitable funding.

Cooperative or Community Benefit Society – Member-led models that focus on community ownership and sustainability.

Each structure has different legal and financial implications, so it’s essential to get expert advice on what fits best for your club.


3. Establish Revenue Streams 💰

To be a successful social enterprise, your club needs trading income alongside grants and donations. Common revenue streams include:

🏟️ Facility hire – Renting out your pitch, courts, or club spaces

📢 Sponsorship & partnerships – Attracting ethical brands aligned with your mission

📋 Events & programmes – Running community sports programmes and fundraising events

🛍️ Merchandise & services – Selling club gear, coaching services, or fitness sessions


4. Register & Comply with Regulations 📜

Once you’ve chosen a structure, you’ll need to register with the relevant regulatory body (e.g., OSCR for SCIOs, Companies House for CICs). Social enterprises must also comply with funding and governance regulations, ensuring transparency in how funds are used.


5. Communicate Your Impact 📢

To attract funders, sponsors, and members, your club must demonstrate its impact. This could include:

📊 Reporting on social outcomes (e.g., number of people benefiting from programmes)

📷 Sharing success stories through social media and case studies

🤝 Engaging with stakeholders such as local authorities and schools


6. Seek Expert Guidance 🏆

Transitioning to a social enterprise can be complex, but support is available. At Club Development Solutions, we help clubs navigate governance, funding, and sustainability to ensure long-term success.


Is Social Enterprise Right for Your Club?

If your club is looking to improve financial sustainability, access more funding, and make a bigger social impact, a social enterprise model could be the perfect fit.


At Club Development Solutions, we’ve helped sports organisations across the UK transition into social enterprises, gain charitable status, and unlock new funding opportunities. If you’d like to explore how this model could work for your club, get in touch today!

 
 
 

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