Google for Nonprofits for Sports Clubs
Registered charities can access up to £7,500 per month in free Google search advertising through the Google Ad Grants programme. For most grassroots clubs, this represents an advertising budget they would never otherwise be able to afford. When managed well, it is a consistent, long-term way to reach prospective members, players, volunteers, and donors who are already searching for what your club offers.
We handle everything: eligibility check, registration, account setup, and ongoing monthly management.
What We Do
01
Eligibility check and registration
We assess your club's eligibility and manage the full registration process with Google for Nonprofits, including ensuring your charity verification, website, and account details meet Google's requirements. Getting these right at the outset avoids common delays and account rejections.
02
Ad Grants account setup
Once registered, we set up your Google Ad Grants account, build your initial campaigns, and research the keywords most relevant to your club's activities and location. The goal is campaigns that reach the right people: prospective members, parents, volunteers, and supporters in your area.
03
Ongoing management and compliance
Google Ad Grants accounts must meet specific performance standards to remain active. We manage your campaigns on an ongoing basis, monitoring performance, updating keywords and ad copy, and making regular adjustments to maximise the use of the monthly allowance while keeping the account fully compliant.
04
Reporting
We provide clear, accessible monthly reports on campaign performance: website traffic, engagement, and the actions visitors are taking. This helps your committee understand how the programme is contributing to your club's wider goals.
Our Services
We provide a fully managed service to help clubs register for, implement, and maximise the benefits of Google for Nonprofits.
Registration and eligibility support
We begin by assessing your club’s eligibility for Google for Nonprofits and supporting you through the full application and verification process. This includes ensuring your charity details and website meet Google’s requirements, helping to avoid common delays or rejections and setting everything up correctly from the outset.
Google Ad Grants setup
Sound financial planning is key to sustainability. We provide due diligence reports for clubs considering asset ownership or major investments and create financial models that demonstrate long-term viability.
Ongoing Management and Optimisation
Google Ad Grants require active management to remain compliant and effective. We manage campaigns on an ongoing basis, monitoring performance, refining keywords, updating ad copy, and making regular adjustments to maximise the use of the monthly £7,500 advertising allowance while ensuring the account meets Google’s performance and compliance standards.
Reporting and Impact
We provide clear and accessible reporting on campaign performance, including insights into website traffic and user engagement. This helps clubs understand how Google for Nonprofits supports wider objectives such as participation growth, fundraising, and community reach, while also informing future digital and marketing decisions.